The Costs Of Poor Quality Product Data
- Consumers unable to search and find the desired products
- Lack of data standards
- Incomplete and inconsistent data
- Inconsistent product hierarchies
- Widespread product duplication
- Poorly performing ERPs
Content management is all about getting the right products to the right customers at the right time. The proven correlation between product detail and web-sales makes accurate, comparable and searchable product information a fundamental requirement of a modern content management system. If the heart of the product system is the content, the life-blood are the standards, underlying dictionary structure, processes, controls and knowledgeable cataloguing resources. Together, this allows content to be high-quality, structured and consistent, and attractive to end-users. Infoplus MDM provides long-term product content solutions that generates golden records that are created, stored and governed centrally, and simultaneously consumed by multiple platforms, according to their own rules and requirements.
Our implementations utilise leading software, are based on international standards, follow consistent processes and are delivered by a large team of experienced professionals. The outputs of the project are corporate-wide dictionary standards, consistent and marketing-rich descriptions, and duplicate elimination. In other words, golden product data. This enables efficient searching and improved sales.
